PresidentReady America President Jeff Primes joined Ready America in 2004. An authority on earthquake and disaster preparedness as well as an attorney, Mr. Primes considers Ready America’s greatest challenge is changing the behavior of people to take action and prepare for emergencies. Mr. Primes directs the operations of the company and is instrumental in the development of new products, designed to help make families, homes and businesses safer, for Ready America and QuakeHOLD! Mr. Primes received his B.A. from U.C.L.A. and his J.D. from the University of San Diego. He has over 30 years of business management experience at the executive level and has directed the growth of two separate companies from $1 million in sales to over $10 million. In 2006, Mr. Primes was recognized with the Shoemaker Award from the USGS for his contribution to the earthquake safety handbook Putting Down Roots. During the past two decades, Mr. Primes has trained hundreds of youth and adults in preparedness and safety. Mr. Primes is a retired Scoutmaster for Boy Scouts of America and currently works as a counselor to aspiring Eagle Scouts.